When the gray cells turned green…
Homemade, all-natural, organic, herbal,
fair-trade are the buzzwords all across the globe. And many are cashing in on
that like never before- from groceries to clothing, from toys to schools. The
benefits of opting for such products are known by all us – they have low
ecological footprint.
For thousands of years, drawing from the
nature for all the needs, and at the same time, making a conscientious effort
to conserve the nature has been the way of life of our ancestors. In past
couple of decades, lifestyles changed, food habits changed, thereby, alienating
us from the nature. But now, thanks to the Rujuta Diwekars of the world, the
trend is reversing, and products with the above labels are flooding the
markets.
I have been using these products for quite
some time now, but it’s the economics of these that intrigues me more these
days. The pricing of these items clearly indicates that it is meant for the
upper middle class which, ironically, leads a high ecological footprint
lifestyle. The larger part of the population, though mostly uses less
resources, pollutes more because they (are forced to) use low-cost,
environmentally damaging products. It compels me to ask myself this question:
Do I deserve to consume the green while not making a slightest effort to think
green?
We want land and other natural resources to
build the modernest workspaces, houses, marketplaces. As sitting at home makes life boring, we want
resource-guzzling recreational spaces. So where is the land and labor left to
grow organic food for all? We want the purest water to drink but do not want to
take the slightest effort to save a drop of water or to protect the water
bodies. We want to unwind and recuperate
in the lap of nature, but in return do we ensure to leave it clean, let alone
to preserve it? Organic, handcrafted cotton clothing is back in vogue, but is
the land capable of producing the cotton to meet the demand arising from lavish
lifestyles? Without the help of neat packaging all the goodness of nature can
never reach us, but why the goodness we consume does not give us the wisdom to
dispose the waste correctly? How many of the brains fuelled by the organic food are busy in working towards finding
sustainable solutions to the pressing problems and how many are busy in
fabricating unnecessary demands and provide for them, and in turn, give rise to
more problems?
At the risk of sounding delusional, I will
put a brake here to my speeding thoughts. I take solace from the fact that
increasingly, more and more people are becoming aware of the situation and
talking about it. As people with power go about doing their job in this regard,
the best way we can do is to stop complaining, questioning and start
contributing in some way. Let us all plant a tree this weekend and that I think
would be a good start. What say?
- Meera Mahajan Rotti
#BeModernBeResponsibleBeRespectful
I totally second it !
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